Not many two-12 months-old startups can boast of as many accolades as Delhi-primarily based edtech startup EduRev – Startup of the Year (2019) at TieCON, Best App Award with the aid of Google, Editors’ Choice app on Play store, and being offered through the Punjab Governor for incredible paintings in the area of Education in Entrepreneurship.
Other honors consist of being decided on via Facebook for the FBStart Programme, being chosen for AWS’ official Edtech program, and winning the mBillionth Award for socially treasured improvements on a cell in South Asia.
Founded in 2017 by way of Kunaal Satija (28) and Hardik Dhamija (27), each engineering graduates from Punjab University, EduRev is an internet market for academic courses hosted and offered by means of instructors. With more than 1,000 publications, it covers complete faculty curriculums and syllabi for all principal competitive checks, be it from post-college ones like JEE, NEET, etc. Or those after university inclusive of UPSC, CAT, and many others.
The edtech startup has raised seed funding from Singapore-based Jarvis Ventures and Delhi-based Neebhaw ventures. It got 1.1 million users in the first year, and has three.9 million registered users these days. It is anticipated to hit 4 million in two weeks, with extra than three hundred million visits recorded already.
Shifting from B2B to B2C
After graduation, Kunaal and Hardik constructed their university’s website, which got wide appreciation. Their university director unfolds the phrase about their paintings, which caused more initiatives with training institutes, as they desired to be extra tech-savvy and distribute their content material through drugs, apps, etc.
While promoting custom answers to colleges and colleges as a B2B provider, the duo realized that one faculty at a time was a sluggish system. But the transition from online to offline changed into essential – with tech taking on each viable area.
As they have been managing multiple stakeholders in the schooling enterprise, they figured the middle problems inside the system: despite the fact that each student is specific, the studying approach is quite an awful lot the equal for all. Also, the instructor-pupil ratio in India is around 1: two hundred, which limits the students’ studying experience.
“This was given us thinking. Can we make an edtech product that solves all of this, like turn out to be a private trainer for each pupil whilst making schooling extra a laugh and engaging?” Hardik recalls. Thus, their model shifted from B2B to B2C.
EduRev’s partner-instructors get 20-40 percentage fee on every sale of EduRev Infinity (that they convert). Further, every associate-instructor is obtainable a unique promoting code, which they could promote, and on the conversion of which they get additional incentives.
EduRev’s built-in tech empowers instructors and publishers to distribute their content material. In fact, dev’s team of 20 has 8 people in tech. Following the model of US-primarily based edtech platform Udemy, which had released more than one apps for distinct publications, EduRev has released greater than 20 apps.